Pay yourself a reasonable wage
For startups, a common approach is to “pay yourself enough to get by”. In the early stages, many founders decide to minimise their personal income in order to invest more in the growth of their business.
As you generate revenue and report on positive cash flow, you can increase that amount based on what the business can support. Depending on how young your business is, there are two ways you can calculate how much to pay yourself:
1. Pay yourself enough to meet living expenses
Even the most ambitious startup founders need a roof over their head. As you begin to generate revenue (or venture capital), ensure you’re paying yourself enough to meet your basic needs.
This means bills, rent or mortgage payments, food and other expenses (such as transport). If you can afford some non-essentials (like that morning coffee from your favourite barista), then make room for them in your budget.
To figure out exactly how much to pay yourself on a monthly basis, follow these steps:
- List out all of your personal transactions over the last three to six months.
- Identify essential transactions (rent, mortgage etc.) as well as an estimate for food and other variable costs.
- Calculate your monthly revenue and subtract your company expenses to get a basic net income value.
- Set aside tax savings, business debt and money that you want to invest in business growth.
- Subtract everything you’ve set aside from your net income and you’ll end up with your minimum monthly income.
If this number is less than what you need for personal expenses, you’ll need to make some adjustments for what you are able to immediately save for future business growth. Play around with the numbers until you land on something that makes sense for both your personal and business aspirations.
2. Your reasonable wage
With minimum income calculated, the next step is to figure out your reasonable wage. This can be a subjective exercise and can greatly depend on what the market determines is a fair salary for your efforts.
Many business owners started their own venture to achieve more financial security. As you pursue your goals, monitor the market trends to determine a baseline salary and then multiply that using the rate of inflation as a compass.
To do this, start with your hourly rate or annual salary for the day-to-day tasks required to deliver products and services. For example, if you’re running a design agency, you might start with your hourly rate as a freelance designer.
If your hourly rate is £45 an hour and you work eight hours a day, five days a week, your monthly market value would be £7,200.
This amount only determines your value based on skills or market output, not your day-to-day role as a business owner. To calculate your true monetary value, take this monthly amount of £7,200 and multiply it by three to four times the inflation rate.
It’s important to take the inflation rate into account because as the price of goods and services increase, wages must be evaluated alongside it. Otherwise, as the prices of goods and services naturally increase, your salary will remain stagnant and lose value, thus decreasing your purchasing power.
At time of writing, the inflation rate in the UK is 3.2%. If you wanted to pay yourself three times the inflation rate, you would multiply your monthly rate of £7,200 by 9.6% (which is three times the rate of inflation) to give you an extra £691.20 a month.
As a result, your annual salary goes from £86,400 to £94,694.40.
To summarise, here’s a formula to calculate your basic worth as a business owner:
(Market Worth / 12) * (Inflation * N) = Inflation Value Market Worth + (Inflation Value * 12) = Basic Worth |
This formula allows you to accurately calculate your annual salary as a business owner. Bear in mind this doesn’t include bonuses you pay yourself based on business profits.